Since 2005, we rented out holiday accommodation and cars and arranged tours in Germany and then later, in South Africa as well. At the same time, as an ICT & Business Consultancy, we were closely following the development of booking engines and online travel marketing. As service providers in the industry, we always paid higher commissions to get any bookings secured. This development, especially in lieu of the travel businesses, led us to think about alternatives for the industry. We wanted to avoid the high commissions of up to 30% for both the guests and the service providers and to reinstate direct contact with the guests.
The question of how one avoids commission charges of up to 30% may seem simple, but is actually very complex.
It became clear after months of intensive research, that there are only two large conglomerates which rule over 90% of the travel industry. This means that whomever thinks that searching for hours and hours for a better deal may result in finding a better offer, should know beforehand which of the approximately 200 booking sites belong to which of the global players.
We also realised that most of the booking systems used by the hotels, guesthouses etc. have a channel manager. The channel manager delivers the room or tour price automatically into the booking portals. Usually, only one price is determined and then delivered to every single portal. Only very few providers have different prices per portal. As a guest, you can therefore surf from one booking site to another and will always find the same price.
Co-Founder & Managing Director